Tye Moody The Marketing Playbook

How I sell your home.

This is the playbook I run on every listing. Three things drive it: I go find the buyer, the marketing tells your home's story, and I clear the barriers between you and closed.

Let's talk about your home โ†’ Book 15 minutes
01

Reverse marketing

Listing a home and waiting for buyers to find it is passive. I run it in reverse.

I reverse-search several markets for buyers actively looking for homes like yours. Then I personally contact those buyers and their agents. Dozens of phone calls every day while your home is on the market.

02

Storytelling ads

Buyers do not buy square footage. They buy the life they can picture in the home.

Every photo, video, and ad is built to tell that story: morning light in the kitchen, the walk to the water, the room where the holidays happen. The goal is a buyer who already sees their life in your home before the first showing.

03

Barrier removal

Every sale has things that can stall it, on your side and the buyer's. I assess them early and systematically work through each one so it never gets the chance to slow the deal down.

The launch sequence

What actually happens, in order, from our first conversation to keys.

1
Strategy
Pricing from a real CMA, a prep and staging plan, and the renovate-before-you-sell option if the home needs work to earn top dollar.
2
The shoot
Photo and video built around your home's story.
3
Pre-launch
Your home goes in front of active buyers before the sign goes in the yard: featured in Realty Bites, my off-market newsletter read by Bay Area buyers, plus the broker tour network. Reverse-marketing calls begin.
4
Launch
MLS and full syndication to Zillow, Redfin, and Realtor.com. Storytelling ads go live. Open house on the calendar.
5
Offers and escrow
Barrier removal in full effect, and a weekly update from me: showings, feedback, what I did, what I'm doing next. You will never wonder what is happening with your sale.

The arsenal

The concrete tools behind the playbook. Every listing pulls from this kit, and we use what your home needs.

Zillow Listing Showcase

Zillow's premium listing experience, offered to a limited number of agents through Twin Oaks.

Professional photo and video

Full media package: photo, video, and drone, with the storytelling treatment from section 02.

Single-property website

A dedicated site for your home, built around the photography.

Staging and virtual staging

Physical staging where it pays, virtual staging where it makes sense.

Open letter campaign

Personal letters to the neighborhood, where the next buyer often comes from.

Neighborhood text alerts

Open house and listing alerts texted to nearby residents.

Broker tours

Your home on the NorCal MLS broker tour circuit, in front of working agents.

Twin Oaks superpowers

A few things Twin Oaks lets me do.

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Renovate before you sell

If your home needs work to earn top dollar, we can renovate it before it lists. Ask me how.

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Skip the market, get cash

Rather not list at all? We can bring you a cash offer for your home. No prep, no showings.

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Loan solutions

Lending options for buyers who don't fit the standard box: self-employed, retired, asset-rich. If a bank said no, talk to me first.

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Local connections

Contractors, lenders, inspectors, stagers. Local relationships built over years that you won't find anywhere else.

Let's talk about your home.

Tell me a little about it and I'll come back with a plan. No pitch, no pressure.

Prefer to talk? Book 15 minutes or email tye@twinoaksre.com.